A Very Heineken Christmas: Spotify 3D Audio Spot

In December 2017, Spotify managed to convince Heineken to test out its 3D Audio service. Fuse, an audio company based in KL (with a branch in Singapore), approached me to try writing a 30s Christmas radio script for the beer brand via its Spotify client. With a short duration, it was challenging to create one that could do justice to the immersive benefits of 3D audio technology. So this was what I did: I assumed the role of a party-goer walking through an apartment passageway towards the door to an on-going house-party. It certainly helped, although I admit that the alternative script would've been better.

You can listen to the short spot here.

Source: VinePair

Immersion Heineken Christmas Ad Ver. #2 | “All I Want for Christmas” Campaign

Setting:  Man comes out of lift of apartment, walks past a few apartment units, and arrives at the unit where the house party’s at so what you hear is a progression of sounds one would hear in such a situation

. (Sfx: “Ding” sound of the elevator goes off as doors crank open. We instantly hear echo-ey footsteps walking out)

MVO: Is Christmas just round…

(Sfx: As ‘person’ walks past a few homes/apartment units, we hear faint car meowing in the corridor and the bell on his collar jingling as he scampers off; dinner party sounds of cutlery clinking and dinner chatter; someone playing a few bars of a Christmas song…)

MVO:… the corner? Well, Heineken’s got…

(Sfx: We hear growing sounds of electronic music melting into the Christmas song from the piano which slowly fades away as we approach the door where the party is being held; we hear the doorbell being rung followed by the door opening; a blast of a full-on party hits our senses - (1) thumping EDM music (2) people chattering loudly (3) clinking of bottles followed by a thunderous “Wooooo-hooo!” or “Here’s to 2018!” (4) outburst of laughter accompanied by clapping (5) few balloons accidentally popping

MVO: … the welcome party sorted. 

MVO: For the best kind of gift this festive season, visit heineken.com. Open your world.