The brief was to create a 10-page internal flip-book that would be used in a company-wide revamping exercise. SingPost was embarking on a host of changes to increase productivity and cut down wastage. The book would be used to take employees through its objectives, strategies and goals.
For this small project, I worked with one of company's staff who happened to enjoy graphic design. The theme of 'football' was chosen as the world's 'most beautiful game' aptly encapsulated the spirit of teamwork, perseverance and the embracing of change with a positive attitude. We procured royalty-free images and also utilised photos from the SingPost's archives to create a visually dynamic yet affordable flip-book that would resonate with staff, company-wide.
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| The cover |
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| Page 1 |
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| Page 2 |
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| Page 3 |
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| Page 4 |
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| Page 5 |
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| Page 6 |
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| Page 7 |
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