"Chase": 3D Audio Spot for Spotify Immersion Workshop (KL), 2018

Spotify started championing 3D audio technology and marketing the service to advertisers mid of 2017. So, no, it's no longer just a modern-day mobile and virtual playlist for millions of music lovers everywhere.

To help market the technology and service, I was asked to work out a 2-3 minute script that could glorify its benefits in a series of planned workshops, whereby the clients would don sound-cancelling earphones to get the most out of an immersive experience.

Personally, the challenge was to ensure that production lived up to the script's intention. As I would have no direct control over the former, I had to create a script that would supply the sound engineer with a playground of possibilities that could provide clear contrasts; and the listening audience with a rich, audio experience. It had to be exciting, dramatic and yet incorporate enough contrast between sound and the absence of it, to keep the listener interested all the way to the end. Most of all, it had to help put the listener in the thick of the story as it unfolded.

You may listen to the spot here (Note: There are two versions here -- one for the Australian market and the other, for Malaysia. The only difference is the VO talent employed.)

Source: Spiritual Unite