A Country That Can Feed Itself: SAFEF Website 2018

The Singapore Agro-Food Enterprises Federation Limited (SAFEF) is a non-profit organisation that has been quietly working on creating a self-sustained Singapore that won't have to rely heavily on food imports in the near future.

Comprising farms from the food-fish, livestock and vegetable sectors of the industry as well as several industry associates, its aim is to actively promote local produce and encourage local farming by providing research, technological and marketing assistance to players, big and small. (No more difficult bargains with Malaysia on vegetables then!)

The brief was to create a very simple, educational website that would quickly introduce the nuts and bolts of the federation to business associates, potential investors and the general public. As a body with governmental backing, the tone and manner had to be professional and clean, yet accessible. Given a small budget and photos from the federation's initiatives, our goal for the design was simply to strike a balance between looking modern, scientific and approachable.

(I will provide a link once the website is officially launched.)