Nando's Suicide Prevention Day 2023 IG Feeds

One of the posts Nando's wanted included in their September calendar was a static on Suicide Prevention. My thoughts on it? Don't do it just because you have an empty slot in your calendar, but do it with intention. This makes a difference because:

1) You can put words on a page and tell your followers to commemorate the day by thinking about the vulnerable and maybe they will feel it, maybe they won't. After all, mental health awareness is a relatively new conversation in conservative Singapore.

2) You can instead call them to action and show how caring requires effort, but it doesn't take much to make a difference. Simple suggestions on how to make that difference may indeed help make that difference.

As a result, that intended one-page static became a carousel of statics. Hopefully, we can sustain the momentum with something even meatier as we go along.

Elementary Parent Support Group of St Joseph Institution International: Posters

I often step in to help the parent support group of my kids' school to promote their events or create announcements.

I don't snub work that isn't cool or award-winning. If there's a problem I can solve, it's already a fantastic opportunity I get to solve it. 

Moreover, I get to dabble with the art side of things this way, via the various fun platforms out there that are time-saving as well as customisable. That's something I rarely got to do when I was a full-time Creative at ad agencies.

Who doesn't love technology that liberates our creative sides, right?

Blog Articles for Gregory Outdoor Packs (Japan) | May/June 2022

Gregory Packs have a strong blog following whether they're sold in the USA or in Asia. 

The brand's social media makes space not just for product info but cleverly uses its brand ambassadors (outdoor junkies) to push product efficacy and features. The blog simply allows for more to be explained.

Articles with outdoor angles and relevant to brand target market are often shared to provide utility and affiliation with fans and casual users alike. 

I was commissioned to write 3 articles based on 3 topics provided by the client. They would later be translated to Japanese for the East Asian market. Check them out at the links below.

Article 1: Work-Life Balance @ https://bit.ly/3qfZ28J

Article 2: Top 10 Beach Towns Around the World @ https://bit.ly/3MGrWX1

Article 3: Essentials for Everyday Adventures @ https://bit.ly/3N1Klij

LEGO: Making Surfing Safer for Kids | December 2021

Everyone loves LEGO.

Everyone remembers playing with LEGO.

Everyone probably dreams of working on, if not at, LEGO.

So I was honoured to be invited to help write for an online board-game that aimed to educate kids, through play of course, on a few safety tips when surfing and using the internet.

Like every established brand worth its salt, there is a a protocol to writing when you work on a LEGO job. I love learning on the job and it was exciting to see my words become a reality on this job. To top it off, the strategic planner and art director I worked with were friendly and open-minded. This was a really enjoyable experience even if the project was a small fraction of a larger campaign.

For context: https://www.lego.com/en-sg/sustainability/children/digital-child-safety/

For the board-game:  https://www.lego.com/en-sg/sustainability/digital-child-safety/digitally-smart-explorer-easy