Gregory Packs have a strong blog following whether they're sold in the USA or in Asia.
The brand's social media makes space not just for product info but cleverly uses its brand ambassadors (outdoor junkies) to push product efficacy and features. The blog simply allows for more to be explained.
Articles with outdoor angles and relevant to brand target market are often shared to provide utility and affiliation with fans and casual users alike.
I was commissioned to write 3 articles based on 3 topics provided by the client. They would later be translated to Japanese for the East Asian market. Check them out at the links below.
Article 1: Work-Life Balance @ https://bit.ly/3qfZ28J
Article 2: Top 10 Beach Towns Around the World @ https://bit.ly/3MGrWX1
Article 3: Essentials for Everyday Adventures @ https://bit.ly/3N1Klij
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