Everyone loves LEGO.
Everyone remembers playing with LEGO.
Everyone probably dreams of working on, if not at, LEGO.
So I was honoured to be invited to help write for an online board-game that aimed to educate kids, through play of course, on a few safety tips when surfing and using the internet.
Like every established brand worth its salt, there is a a protocol to writing when you work on a LEGO job. I love learning on the job and it was exciting to see my words become a reality on this job. To top it off, the strategic planner and art director I worked with were friendly and open-minded. This was a really enjoyable experience even if the project was a small fraction of a larger campaign.
For context: https://www.lego.com/en-sg/sustainability/children/digital-child-safety/
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For the board-game: https://www.lego.com/en-sg/sustainability/digital-child-safety/digitally-smart-explorer-easy
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