Stories Told in Tiles: Johnson & Johnson

Imaginne Asia embarked on website revamp for Malaysia's Johnson & Johnson Tiles in August 2017.

The website was to target both B2B and B2C businesses. The brand story upon which it was designed revolves around the idea of high-performance tiles that suit various tastes and lifestyles, needs as well as criteria. We could claim this as the brand was simultaneously launching its bespoke service, allowing us to showcase the flexibility of its tile range.

Whether the target market was an architect, key contractor or everyday consumer, we wanted to promote the concept of personalisation since everyone brings to their private spaces or projects, their personal influences, personalities, ideas and experiences. 

Positioned as an enabler with decades of expertise in tile manufacturing, we created a clean look dominated by a single, strong vermillion colour for its friendliness and symbolisation of creativity. 

The tagline -- Stories Told in Tiles --was created to bring to life the concept of 'every tile for every tale'. 

To browse the website proper, click: https://www.johnsontiles.com.my/about/

Landing Page

About Us

Bespoke Service

Project Case Studies

Product Range

Product Range Selections

Tile Range Details

More Tile Range Details

Tile Locator

New Doodles, New Styles

From greeting cards to simple quotes based on my observations of life, here are a few doodles I've done using both the Paper 53 and Sketch apps. I do it all on my iPhone 6, using only...my index finger.

One day I'll buy that iPad Pro with that snazzy pen and palette of styles, colours and what-nots.

Politicians are so full of secrets
they can't hide

For a dear friend and ex-student

It was that sort of night

Experimenting with a style for son's football coach

Yes, we are, so stay humble

Bright, simple lines, child-like

Water-colour effect

A Country That Can Feed Itself: SAFEF Website 2018

The Singapore Agro-Food Enterprises Federation Limited (SAFEF) is a non-profit organisation that has been quietly working on creating a self-sustained Singapore that won't have to rely heavily on food imports in the near future.

Comprising farms from the food-fish, livestock and vegetable sectors of the industry as well as several industry associates, its aim is to actively promote local produce and encourage local farming by providing research, technological and marketing assistance to players, big and small. (No more difficult bargains with Malaysia on vegetables then!)

The brief was to create a very simple, educational website that would quickly introduce the nuts and bolts of the federation to business associates, potential investors and the general public. As a body with governmental backing, the tone and manner had to be professional and clean, yet accessible. Given a small budget and photos from the federation's initiatives, our goal for the design was simply to strike a balance between looking modern, scientific and approachable.

(I will provide a link once the website is officially launched.)

"Trapped": 3D Audio Spot for Spotify Immersion Workshop (SG), 2019

Spotify offers immersive audio experiences for its clients.  To market its product and service to advertisers in Singapore, I was tasked to create a 2-3 minute script earlier this year that could help accentuate the audio benefits of 3D sound technology. Same brief as the one for KL, only a different set of clients looking forward to something different, and bigger!

Bearing in mind the time limitations, and also how sound can travel outward, inward and from left to right (and vice-versa), I wrote a script about a couple trapped in a cave. It's just one of those settings that would offer a rich source of effects to bring the technology to life.

To build a climax, I created a monster (pun intended) twist that would allow the sound engineers to play with volume, depth and distance. And end the experience with a bang. Listen to the spot here.

Source: Unsplash

Life and Times of Misai and Longkang: Comics

I love using old school approaches when doodling. So when I decided to write little scenes involving a cat and a mouse -- who are unlikely friends -- I gave them each a signature personality and resorted to my trusted Faber Castle set to bring them to life. Misai translates to moustache, while Longkang refers to, well, the drain. This should give you an idea of what the rat's like.

Comic #1

Comic #2

Comic #3

Comic #4

Comic #5

"Chase": 3D Audio Spot for Spotify Immersion Workshop (KL), 2018

Spotify started championing 3D audio technology and marketing the service to advertisers mid of 2017. So, no, it's no longer just a modern-day mobile and virtual playlist for millions of music lovers everywhere.

To help market the technology and service, I was asked to work out a 2-3 minute script that could glorify its benefits in a series of planned workshops, whereby the clients would don sound-cancelling earphones to get the most out of an immersive experience.

Personally, the challenge was to ensure that production lived up to the script's intention. As I would have no direct control over the former, I had to create a script that would supply the sound engineer with a playground of possibilities that could provide clear contrasts; and the listening audience with a rich, audio experience. It had to be exciting, dramatic and yet incorporate enough contrast between sound and the absence of it, to keep the listener interested all the way to the end. Most of all, it had to help put the listener in the thick of the story as it unfolded.

You may listen to the spot here (Note: There are two versions here -- one for the Australian market and the other, for Malaysia. The only difference is the VO talent employed.)

Source: Spiritual Unite

A Very Heineken Christmas: Spotify 3D Audio Spot

In December 2017, Spotify managed to convince Heineken to test out its 3D Audio service. Fuse, an audio company based in KL (with a branch in Singapore), approached me to try writing a 30s Christmas radio script for the beer brand via its Spotify client. With a short duration, it was challenging to create one that could do justice to the immersive benefits of 3D audio technology. So this was what I did: I assumed the role of a party-goer walking through an apartment passageway towards the door to an on-going house-party. It certainly helped, although I admit that the alternative script would've been better.

You can listen to the short spot here.

Source: VinePair

Immersion Heineken Christmas Ad Ver. #2 | “All I Want for Christmas” Campaign

Setting:  Man comes out of lift of apartment, walks past a few apartment units, and arrives at the unit where the house party’s at so what you hear is a progression of sounds one would hear in such a situation

. (Sfx: “Ding” sound of the elevator goes off as doors crank open. We instantly hear echo-ey footsteps walking out)

MVO: Is Christmas just round…

(Sfx: As ‘person’ walks past a few homes/apartment units, we hear faint car meowing in the corridor and the bell on his collar jingling as he scampers off; dinner party sounds of cutlery clinking and dinner chatter; someone playing a few bars of a Christmas song…)

MVO:… the corner? Well, Heineken’s got…

(Sfx: We hear growing sounds of electronic music melting into the Christmas song from the piano which slowly fades away as we approach the door where the party is being held; we hear the doorbell being rung followed by the door opening; a blast of a full-on party hits our senses - (1) thumping EDM music (2) people chattering loudly (3) clinking of bottles followed by a thunderous “Wooooo-hooo!” or “Here’s to 2018!” (4) outburst of laughter accompanied by clapping (5) few balloons accidentally popping

MVO: … the welcome party sorted. 

MVO: For the best kind of gift this festive season, visit heineken.com. Open your world.