Christmas Fair at St Joseph Institution International (2022)

As the Communications Manager for the St Joseph Institution International Elementary School's (SJIIES) Parent Support Group (EPSG), I create as well as curate content for the parent support group's Facebook page as well. This means I design many promotional posters and announcements of school-led or joint EPSG-SJIIES events. 

One of the biggest - if not the biggest - events of the year is the much-anticipated Christmas Fair. Below are the collaterals in a campaign of posters designed and disseminated in a timely fashion on the Facebook page, the school's Parent Portal as well as the Class Representative WhatsApp chat group comprised of parent volunteers who keep their class parents informed of any school or class events and needs. 

Teaser

Print #1 Food & Treats

Print #2 Games and Rides

Print #3 Christmas Bazaar

Tactical #1 Call for Decor Items Contributions

Tactical #2 Call for More Decor Team Volunteers

Tactical #3 Call for Fair Day Volunteers

Tactical #4 Call for Baked Goods Contributions

Tactical #5: Decor Team Volunteers (Main)

Tactical #6: Final Call for Volunteers & Contributions

Entry Ticket

Raffles Coupon

POS F&B Menu

POS Baked Goods Menu

POS Food Pricing

POS Food Pricing

POS Food Pricing

POS Food Pricing

POS Food Pricing

POS Food Pricing

POS Food Pricing

POS Food Pricing

Fair Day QR Code for Last-Minute Ticket Purchases

Fair Day QR Code for F&B Purchases

January 2022 | Headlines for Gregory Backpacks' 45th Anniversary (Updated)

Writing head lines always sounds easy. But for writers, it’s a task more challenging than penning articles. Here's why: on top of charm, wit and the sprinkling of other ingredients that make words pop and stick, there are usually technical factors that apply and circumstances to consider in the real world.

For the 45th anniversary work I recently did for Gregory -- Samsonite's outdoor adventure backpacks -- the parameters were as follows:

1. I was working remotely, and the visual style adopted by the team at Gregory imposed a rough word count.
2. I was given a few requirements - being Gregory’s 45th anniversary, the number 45 was important but not 1977 because ‘Since 1977....’ was felt to create an image of agedness. 
3. I naturally needed to be on brand in TOV.

Having said that, this is what writers do, and, indeed, what all creatives too. We play with the blocks we’ve got. (And they’re always, always different). Then we sit back, wonder for the 100th time what could’ve been done better, and then wait for the next challenge to try things out again. 

Eternally grateful to the team at Gregory, especially Douglas Goh, for the opportunity to work and play.

Upskilling: Drawing Sasuke With Sketch And Wacom Tablet

My most recent labour of love project began two months back when my then-11-year-old son requested for a drawing of Sasuke, a beloved character in the popular Manga series, 'Naruto'.

I've always wanted to learn how to use Photoshop, but in the course of building my career as a writer in the last 20-odd years, I never had the time. My Art Directors and I were always chasing deadlines. 

It was not meant to be.

The Wacom Tablet kindly lent to me by Primus Nair (Chief Creative Officer, Lego, Singapore HQ a year back), allowed me to explore layers and various brushes. I practised using it whenever I had time to spare, and finally figured out which pens and brushes suited me most.

This drawing ate up whatever little free time I had but it was worth it.

I framed it up and gifted it to my son on his 12th birthday, which we celebrated a few days ago. His face lit up behind his mask as he took it out of my hands.  I can say this because every mother knows when her child is happy (or sad). 

Plus, I could feel the warmth from where I sat. 

Musings: Taking on the World in Downtime

From time to time, when I am not bogged down with work and parenting, I sit down with my pen, paper and Canva app (yes, I am promoting this app for the multiple times it has helped me - to explore basic layouts, send personalised sketches to friends, and whip up the parent support group's newsletters for my kids' school).

Here are some of my musings.

Mock Radio Spots for Raya 2021: Spotify

I've been helping Fuse Adventures in Audio write several spots for their Spotify clients the past two years.The most recent job was to create several Hari Raya mock radio spots to market to their own roster of clients.

Of course, when approaching the task at hand, I tried to create several flavours in tone and manner -- emotive, serious, dramatic, funny.  After all they have clients ranging from F&B to Telecommunications.

Unfortunately, in mind-reading their own clients, they decided to keep within the safer range of emotive and as-a-matter-of-fact. 

Here are links to three out of the five spots that were produced. These are the less straight-up announcer-driven scripts, of course. 

'Rituals': https://drive.google.com/file/d/1yXhi5fUS1dV0n_t5Noz7Ov7XUFtXyca6/view?usp=sharing

'Love, Mum': https://drive.google.com/file/d/1m-iV8o4k1gfSJqswP43-xti2wtvOX6-C/view?usp=sharing

'Do More': https://drive.google.com/file/d/1VzTfPqPb_fAk31Htr1b9cR3CmRoWjMRm/view?usp=sharing

For an idea of sillier, more attention-grabbing scripts, check below:

Iftar: Giant(s)

                                           

'Sahur': With Parrot

Stories Told in Tiles: Johnson & Johnson

Imaginne Asia embarked on website revamp for Malaysia's Johnson & Johnson Tiles in August 2017.

The website was to target both B2B and B2C businesses. The brand story upon which it was designed revolves around the idea of high-performance tiles that suit various tastes and lifestyles, needs as well as criteria. We could claim this as the brand was simultaneously launching its bespoke service, allowing us to showcase the flexibility of its tile range.

Whether the target market was an architect, key contractor or everyday consumer, we wanted to promote the concept of personalisation since everyone brings to their private spaces or projects, their personal influences, personalities, ideas and experiences. 

Positioned as an enabler with decades of expertise in tile manufacturing, we created a clean look dominated by a single, strong vermillion colour for its friendliness and symbolisation of creativity. 

The tagline -- Stories Told in Tiles --was created to bring to life the concept of 'every tile for every tale'. 

To browse the website proper, click: https://www.johnsontiles.com.my/about/

Landing Page

About Us

Bespoke Service

Project Case Studies

Product Range

Product Range Selections

Tile Range Details

More Tile Range Details

Tile Locator

New Doodles, New Styles

From greeting cards to simple quotes based on my observations of life, here are a few doodles I've done using both the Paper 53 and Sketch apps. I do it all on my iPhone 6, using only...my index finger.

One day I'll buy that iPad Pro with that snazzy pen and palette of styles, colours and what-nots.

Politicians are so full of secrets
they can't hide

For a dear friend and ex-student

It was that sort of night

Experimenting with a style for son's football coach

Yes, we are, so stay humble

Bright, simple lines, child-like

Water-colour effect