Brand: Colavita Extra Virgin Olive Oil
Client: Sangla Foods
Problem: No one really advertises olive oil. But thanks to rising health consciousness in Malaysia, the world wide web as well as cook shows on cable TV, there was a rising awareness of olive oil as a healthier cooking alternative. Perceptions abound though. Costliness was understandable. That the taste of extra virgin olive oil made favourite foods taste different was more of a handed-down myth than fact. So, there was an opportunity to bring top-of-mind preference to Colavita by showing both serious and daily cooks the value of investing in top quality, extra virgin olive oil while encouraging them to cook their favourites with it.
Solution: The distributor, Sangla Foods, had little budget so they wanted as much reach as possible with what little money they had. We were already planning cooking demonstrations in the form of a travelling Chef (who takes cooking challenges on the spot depending on where he ends up). So two advertorials (recipes included) seemed adequate to introduce the brand.
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| Advertorial #1 |
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| Advertorial #2 |
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