Campaign: "Subtitles"/"Missing" - TV
Product: Channel 9
Client: Channel 9
Problem: A new channel offering continuous hours of each popular program genre was being launched. We had the perfect medium for dramatisation. So what could we dramatise?
Solution: Offering genre belts meant a person could get more of what he/she likes in a sitting. So the idea of super-serving came up. Essentially you could have so much sci-fi that missing items and UFOs spill into your daily life. Or you could have so much Chinese drama that there's even drama surrounding the Chinese drama. Things like that.
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